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CMO Kimberley Gardiner explains why the brand is thinking small to drive big results Mitsubishi—which controls a tiny slice of the U.S auto market—is embracing its smallness in hopes of ...

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    CMO Kimberley Gardiner explains why the brand is thinking small to drive big results Mitsubishi—which controls a tiny slice of the U.S auto market—is embracing its smallness in hopes of driving big results. The brand has adopted what it calls a “small batch” marketing philosophy that relies on a hyper-targeted, platform-agnostic media approach. The term ...
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    Rolls-Royce Motor Cars has delivered an historic annual sales record in 2019, with a global performance unequalled in the company’s 116-year history. A total of 5,152 cars were delivered to customers in over 50 countries around the world, an increase of 25% on the previous high set in 2018. With these historic results, Rolls-Royce continues ...
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    … Signs Partnership with Trace Africa, Discover Digital and other top content providers   Telecommunications services provider, Airtel Nigeria, has announced the unveiling of Airtel TV, a one stop platform for everything entertainment – live TV, music videos, news, sports and lots more with the aim to redefine the television viewing experience for its customers.   The Airtel ...
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    Canon Europe announces the release of its remote control system for still image shooting. Sports photography and news media use remote photography extensively to capture still images from various viewpoints or angles that cannot be achieved with conventional photography methods. The Robotic Camera System CR-S700R is a release driven by the needs of professional photographers ...
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    Davido, Nigeria’s music superstar, has been signed as the brand ambassador of AccessBET, a leading sports bookmaker in Nigeria. The announcement was made by the company recently. According to the statement from the company, Davido will represent the brand’s image as well as appear in all AccessBET’s marketing campaigns. With great odds and guaranteed fast ...
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    By Iris Voltaire At Adore Me, I’ve worked with multiple brands through partnerships. Strategic partnerships between brands can be mutually beneficial relationships. The practice of bartering — the exchange of goods and services rather than money — is a great option for leaner startups with strapped cash flow. These relationships can help you reach new ...
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