Millennium Hotels and Resorts has signed an exclusive three-year global hotel partnership with Chelsea Football Club. Guests will be able to access football focused room packages, book a range of guest experiences and enter competitions to win money-can’t-buy prizes on the new Millennium Chelsea FC website or by searching #stayalltogether.
Furthermore, Millennium Hotels and Resorts will be hosting a number of competitions, offering participants the chance to win tickets to upcoming Chelsea matches and a stay at one of Millennium Hotels and Resorts’ London based hotels. As the partnership develops, Millennium Hotels and Resorts will be offering a range of promotions such as training ground ‘meet & greet’ experiences with players, hospitality box access, VIP travel packages for European away matches and signed merchandise.
“We are delighted to be the official hotel partner of Chelsea Football Club for the next three years. We believe that this is a strong partnership that will not only enhance the perception of both brands on a global platform but will also add to the breadth of services we offer here at Millennium Hotels and Resorts, creating memorable guest experiences that set us apart from other hoteliers,” Franck Kermarrec, senior vice president, Millennium Hotels and Resorts, said.
“We are extremely proud to announce a significant new partnership with Millennium Hotels and Resorts, which is one of the largest of its kind in the Premier League. We have built a strong relationship with the brand and their hotels close to Stamford Bridge, so to formalise this into a global partnership is very exciting,” Chris Townsend, commercial director at Chelsea Football Club.
Recently, Rexona signed a global multi-year partnership with Premier League Champions, Manchester City to become the Club’s official personal care partner.