Nike intersects football with culture and the world of music in its new commercial titled “Awaken The Phantom” done by Wieden+Kennedy, a creative agency.
The commercial featured Nigerian rap star WizKid and Tiwa Savage alongside international football stars.
According to the drum, the two-and-a-half minute spot features football greats such as Phillipe Coutinho, Kevin De Bruyne, Ronaldinho, Andrea Pirlo, Gennaro Gattuso, Mal Pugh and Pierre-Emerick Aubameyang.
Neymar Jr, who recently defended his World Cup diving antics in a Gillette ad, is also included.
Hollywood director Matthew Vaughn of X-Men: First Class, Kingsman, Kick-Ass and Layer Cake fame brings Nike’s ‘Phantom’ to life with his customary flair.
In the spot, a player wearing the Phantoms transcends his/her material state to becomes a lightning-fast wisp on the ball. Fleet-footed tricks occur, one where the ball disappears for few frames at a time to emphasise how the best player’s speed, another sees multiple legs appear from the player to defend the ball and confound opponents.