The newly elected president of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo, Managing Director of DDB Lagos and his executive members have vowed to lift the standard of advertising in the country.
“We will focus on addressing the issue of capacity building and driving people professional development. Consequently, we will work towards the operational launch of the advertising academy as a primary goal of driving people-development within our industry. We will also focus on providing thought-leadership within the creative industry.” Odigbo told newsmen after the Annual General Meeting/Congress of the association held in Abeokuta at the weekend.
In the same vein, Steve Babaeko, CEO, X3M Ideas and newly elected Vice President of the association disclosed that “What is important for us is to get the respect of this association back. Right now, I don’t think we are prominent enough at the national front because, if it is true that the government is still giving out jobs that can be effectively executed here in Nigeria outside, then, we urgently need to do something about that. That action shows disrespect for the advertising industry in Nigeria.”
The other members of the new executive elected are Jenkins Alumona, CEO, Strategic Outcomes as Public Relations Officer, Tope Jemerigbe, CEO, DKK as Assistant Public Relations Officer and Wale Akintunde, CEO, Marketing Communications Support Services Limited as Treasurer.
The elected Ex-Offico are Feyi Olubodun, CEO Insight Publicis, Biodun Adefila SO&U, Onuora Moloku, Chief Operations Officer of Cosse TTL Limited, Dr Tunji Olugbodi of Verdant Zeal and the Chief Executive Officer of FCB DP Partnerships Limited, Chief Odun Fadoju.