Fidelity Bank Plc has paid over N1.7 billion to loyal Customers as reward in the last 15 months. Fidelity Personal Savings Scheme (FPSS) and Sweet Account (SWEETA) account holders have benefited from the bank’s loyalty scheme and the bank has vowed to give out more in the coming days.
MD/CEO, Fidelity Bank Plc, Nnamdi Okonkwo, who was represented by the Executive Director of the bank, Adeyeye Adepegba at the bank’s Special day at the 2016 Lagos International Trade Fair said the bank is committed to rewarding its loyal customers and it would do more despite the economic recession in Nigeria.
In his words “It’s worthy to note that these loyalty reward recipients are selected quarterly, and over N1.7 billion has been paid in the last 15 months when the scheme commenced”
As part of the bank’s loyalty scheme, 10 beneficiaries were rewarded at the fair; five (5) FPSS account holders and five (5) SWEETA account holders. The FPSS account holders received N500,000 extra income each and the other five (SWEETA) received N150,000 school fees support each while other 288 recipients will be availed with their reward in the same range across fidelity regional banks nationwide.
Okonkwo added that “Specifically, we have six (6) variants of savings products that cater to the needs of various market segments that the bank focuses on
“As such, we organize yearly promos and loyalty schemes to reward our faithful customers and encourage them to imbibe saving culture.
“Presently, we are running a promo tagged “Get Alert in Million Promo”. The Promo focuses on improving the standard of living of our customers, as the winners pockets are enriched with more cash. The total cash wins expected to be given out at the 9 months duration of this promo is N105 million and over 200 consolation prizes such as fridges and generators.” he said.
He explained further that his bank’s re-branding is an indication that it is committed to delivering excellence products and services. He pointed that his bank’s product and services meet the ever-growing requirement of customers and its investments, credit and electronic banking channels are tailored to meet banking needs.
“Similarly, we have continued to demonstrate our commitment to our unwritten social contract with the community through our inventive corporate social responsibility (CSR) initiatives, Expectedly, we have received the wide endorsement of the discerning public having been repeatedly named Africa’s most socially responsible bank and Nigeria’s most socially responsible bank” he said.