Internet Company, Opera has released its State of the Mobile Web Africa 2016 Report that revealed that 70% of Nigeria’s 16 million Facebook users, access the social media platform via Opera Mini.
State of the Mobile Web Africa 2016 Report highlights mobile internet trends across the African continent, including consumer browsing behaviour and app usage. Opera – known for its compression technology and mobile browsers, including Opera Mini – compiles regular global mobile web reports, shedding light on opportunities and challenges within the digital environment.
Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of over 160MB/month. Findings also show that visits to streaming video websites on Opera Mini in Africa have increased by 36% since 2012. Users from Tanzania (22%) are most likely to visit YouTube followed by South Africa (20%) and Ghana (19%).
South Africa ranks first in Africa in terms of app usage, with a third of its population using mobile applications, followed by 31% in Ghana, 28% in Nigeria, 19% in Kenya and 18% in Uganda. In addition, Opera Mini users are accessing local news as much as 300% more than in 2014.
Opera currently has 100 million users in Africa, with an 86.41% market share in Kenya, 71.83% in Nigeria and 53.1% in South Africa.